Come Play in the Social Media Sandbox!
Okay, so now I have 30+ days under my belt, in “my” new world of ECM ( Enterprise Content Management). To say it is a new “world” is the understatement of the year. So much to learn, so much to know, and so much to share!
One of the big things that I hear “buzzing” around is the concept of COMPLIANCE and RISK! What does that mean? What does that include? How do we begin to manage that? As IT/Record Managers in the content management space, how can we keep pace with the many new forms of communication,when the traditional forms of communication and business interactions kept us quite busy. Now that Twitter, Facebook, LinkedIN, Blogs,Wiki’s etc. are all the rage, it has become more challenging than before.
Take a look at this branding, advertising, marketing company’s home page: http://www.exclaimllc.com/ In summary, their client’s customers are demanding to be reached through many different avenues. Many companies are choosing some of these communication methods, but I think Exclaim did a brilliant job of showcasing all the options plus their expertise in understanding messaging in these new forms of communications.
Now the question is, what does this mean as far as compliance and risk? Is your company ready to manage the amount of data that is coming in and out of your organization on a daily basis? Take a look at this slide provided in a recent AIIM Orgainziation Webinar. Very interesting percentages to consider. There are many different approaches to tackling this issue. Companies are now beginning to evaluate the risk they have while participating in these new communication channels. We can provide some insight on these different approaches. What are you doing to minimize the risk?
Read : AIIM – White Paper – Enterprise 2.0
Geetha French- ECMP
As in any business the people who are interacting with the public are in a position to put your company at risk. Social networking is no different. For some companies it will be important to establish ground rules and maintain control. But some industries that are more transparent and loose in their structure will thrive within these new mediums.
It will come down to figuring out which type of company you are… but one thing is certain, in order to maintain interest, you have to offer something of value – whether it be information or fun. That is the big challenge.