Relationships – The Ultimate “Value-Add”
One objection we hear almost every day as a Sales representative from a Value Added Reseller (VAR) is “I can get that scanner cheaper online!” While that may be true in some cases, it may not always be in the customer’s best interest. That’s when we discuss the benefits of purchasing from a VAR.
VAR’s focus on front end capture solutions as well as the hardware. When choosing what type of scanner to purchase, it is very important to take into consideration what front end capture and back end software you will be utilizing. You want to ensure the scanner will compliment everything you currently have in place for your document imaging solution.
When purchasing from a VAR (such as ImageSource ), you also receive depth and breadth of experience and knowledge, not just the product itself, but the many applications and usage. We strive to provide assistance in picking on the best piece of equipment for you and provide the buyer the opportunity to consider and compare all the options, taking into consideration future imaging growth and software applications. And, if we don’t know the answer to the customer’s question, we know where to get it.
If you choose to buy the scanner from an on-line retailer with little or no human contact or experience, you are gambling that there will be no challenges. Often during installation and troubleshooting – many on-line resellers may not take the time to assist you with resources and information that is needed for a successful installation. More than likely, a value-added reseller has come across this challenge before with other customers and can easily offer a solution or point you in the right direction. This is their expertise!
It is true you get what you pay for – online resellers do have a customer service telephone number but the question to ask is, “Do they have the real life experience of working with that scanner?” ImageSource (a VAR and an Integrator) offers more than just good pricing at point of sale of the scanner…we offer information, education and experience
Experience comes with a price, albeit small.
“The difficult we do immediately….the impossible just takes a little longer.”
Andrea Latham, CDIA+
Inside Sales
ImageSource, Inc.
Phone 360.943.9273
